In a contemporary context, Gucci has mastered the art of melding streetwear sensibilities with elements of regalia, a medley of higher-than-highbrow and inherent accessibility that commands close attention – down to the placement of each jaunty accessory and shimmering detail. For last night’s resort 2024 show at Gyeongbokgung, a former palace in Seoul, the brand pulled influence from the city streets and the season, accessorising ensembles with a cadre of surfer-punk hairstyles that turned the assumed softness of beach hair razor sharp.
Model Sora Choi opened the show, her raven lengths loose and straight save for her bangs, which were worn swept (read: plastered) across her forehead as though she had just emerged from the waves. Adding to the beachy effect? Mussed micro-fringes, brushed waves, sunglasses perched on heads like goggles, and surfboards tucked under models’ arms.
